It became apparent to Jane that years of heavy makeup use had taken its toll on these women’s faces. She wanted to create a makeup product that could be used by people with sensitive skin, skin conditions and skin disorders without causing any harm or irritation. Her main aim was to produce products that can actually be good for the skin, rather than block pores and irritate the skin surface further.
Jane understood that skin conditions and disorders can be a real struggle for women and wanted to create a product that would eliminate these issues and provide full coverage. She went on to release a line of Mineral Cosmetics that are now available in over 40 countries. Jane Iredale foundation was one of the first truly ground-breaking products to hit the aesthetic industry and soon became popular with plastic surgeons, spas and medical clinics, as much for its multi-functionality as anything else – Jane Iredale foundation is not only a foundation but also a powder, concealer and sunscreen.
All of her products feature anti-inflammatory chemicals and are oil-free, non-comedogenic and provide fast weightless coverage for all skin types. Her products are also highly water resistant and provide chemical-free sun protection. The great thing about Jane Iredale Mineral Cosmetics is that one application will last all day, due to the un-diluted pigments. This means that users will experience a makeup solution that doesn’t fade, crease or smear.