Thursday 25 April 2013

Confidence-Boosting, Oil-Free, Sun-Protecting Makeup!

Jane Iredale first began her journey in the makeup industry in 1994 after previously working in the entertainment industry. It was her time in film, TV and theatre that inspired her to create her own line of skincare and makeup products, having worked closely with actresses and models whose jobs where heavily reliant on perfect complexions.

It became apparent to Jane that years of heavy makeup use had taken its toll on these women’s faces. She wanted to create a makeup product that could be used by people with sensitive skin, skin conditions and skin disorders without causing any harm or irritation. Her main aim was to produce products that can actually be good for the skin, rather than block pores and irritate the skin surface further.

Jane understood that skin conditions and disorders can be a real struggle for women and wanted to create a product that would eliminate these issues and provide full coverage. She went on to release a line of Mineral Cosmetics that are now available in over 40 countries. Jane Iredale foundation was one of the first truly ground-breaking products to hit the aesthetic industry and soon became popular with plastic surgeons, spas and medical clinics, as much for its multi-functionality as anything else – Jane Iredale foundation is not only a foundation but also a powder, concealer and sunscreen.

All of her products feature anti-inflammatory chemicals and are oil-free, non-comedogenic and provide fast weightless coverage for all skin types. Her products are also highly water resistant and provide chemical-free sun protection. The great thing about Jane Iredale Mineral Cosmetics is that one application will last all day, due to the un-diluted pigments. This means that users will experience a makeup solution that doesn’t fade, crease or smear.

Revolutionary Makeup Solutions For Sensitive Skin

Jane Iredale is the closest thing the makeup industry has to a goddess. She is currently the president and founder of Iredale Mineral Cosmetics, the first makeup line that has been aimed at enhancing the health of skin, rather than negatively affecting it in any way.

Previous to her work in the aesthetic industry, Jane worked within TV, film and theatre. This meant that she worked closely with models and actresses and she was able to see for herself women whose careers were, and are, totally reliant on perfect complexions. This allowed her to see how skin disorders and sensitivities can result in a major loss of self-confidence and how heavy users of makeup can ruin their skin in the process.

This inspired her to develop a makeup line that could truly contribute to the lives of so many women who suffer with skin conditions, disorders and imperfections. By 1994 Jane had developed her first makeup line, which immediately garnered plaudits. She worked closely with plastic surgeons throughout the process and, once the product had been finalised, they had enough confidence in it to use it on skin that had just undergone laser resurfacing.

Jane Iredale makeup allows users to feel confident and self-assured without having to worry about how they look and who is looking at them, transforming makeup for women across the globe. All of the products are based on micronized minerals, manufactured without any filters or binders such as talc or mineral oil. Her mineral bases are four products in one; foundation, concealer, sunscreen and powder – all are anti-inflammatory, non-comedogenic and oil-free, allowing the skin to breathe. Her products are available in over 40 countries, including the UK.